Big Cartel
Entry / Beginner
Intentionally simple ecommerce for artists, makers, and tiny catalogues.
Platform Selector
Every platform comparison article on the internet was written by someone with a partner relationship. This one wasn't. No sponsored placements, no affiliate links, no contact form at the bottom that routes to an agency discovery call. Adjust the filters to your situation and see what actually fits.
40 platforms match your situation
Ecwid (by Lightspeed)
Entry / Beginner
A shopping widget that plugs into any existing site. Useful if you already have a website and want to add a store without rebuilding.
Square Online (formerly Weebly)
Entry / Beginner
Square's website builder, best used alongside Square POS for omnichannel retail. Weak as a standalone ecommerce platform.
Squarespace
Entry / Beginner
Design-first website builder for creative businesses that also sell things. Not primarily an ecommerce platform.
Wix
Entry / Beginner
A website builder with a shop bolted on. Fine for a side project, not for a real ecommerce operation.
Acquired by Cyber_Folks (February 2026) and announced formal layoffs in April 2026. Evaluate vendor stability and long-term support commitment before committing to a new build.
PrestaShop
SMB
Open-source platform with a large European user base and a module ecosystem that charges for features Shopify or WooCommerce include by default.
Shift4Shop
SMB · US market only for free tier
A US-centric platform with a compelling free tier that evaporates the moment you are outside North America or want a different payment processor.
Shopify (Standard)
SMB
The dominant D2C platform. Exceptional checkout, massive app ecosystem, and a hard ceiling the moment your business gets genuinely complex.
WooCommerce
SMB
The world's most installed ecommerce plugin. Built on WordPress, which tells you everything about its strengths and its ceiling.
Adobe Commerce (Magento)
Mid-market
The most capable catalogue and pricing engine in the mid-market. Also the most expensive to run and the most demanding of internal resource.
BigCommerce
Mid-market
Technically strong mid-market platform with no variant cap, native B2B features, and a brand problem that causes it to lose deals it should win.
NetSuite SuiteCommerce
Mid-market
The ecommerce module for businesses already running NetSuite ERP. The right choice for that specific situation and almost nobody else.
Shopify Plus
Mid-market
The enterprise tier of Shopify. Removes several SMB constraints, adds automation and multi-storefront, but keeps the D2C DNA and the platform's structural limits intact.
Shopware
Mid-market
German-origin open-source platform, strong in Europe, increasingly API-first. Good product with a thin ANZ ecosystem.
Swell
Mid-market
API-first headless commerce with native subscription billing and unlimited variants. The platform that sits where Shopify Plus runs out and Commercetools starts becoming expensive.
Sylius
Mid-market
Open-source PHP/Symfony ecommerce framework with genuine B2B capability via Sylius Plus. Developer-first, European-concentrated, and a legitimate alternative to Magento for technical teams who want ownership without Adobe's price tag.
HCL Commerce
Enterprise B2C
IBM WebSphere Commerce under new ownership. A significant enterprise installed base, a lower profile than SAP or Salesforce, and a cost structure that only makes sense above $50M revenue.
Optimizely Commerce Cloud
Enterprise B2C
Episerver's rebranded platform, combining DXP content management with mid-to-enterprise ecommerce. Strong for content-led commerce. Weaker as a standalone ecommerce evaluation.
Oracle Commerce did not appear in the 2025 Gartner Magic Quadrant for Digital Commerce. Evaluate roadmap viability and long-term vendor commitment independently before any commercial engagement.
Oracle Commerce
Enterprise B2C
Enterprise-grade legacy platform with deep Oracle ERP integration. Absent from the 2025 Gartner Digital Commerce Magic Quadrant and a sales motion that predates the cloud-first era.
Salesforce Commerce Cloud (SFCC)
Enterprise B2C
The dominant enterprise retail platform. GMV-based pricing, deep Salesforce ecosystem integration, and an implementation cost that rules out most mid-market businesses.
SAP Hybris on-premise: end of mainstream maintenance July 31, 2026. Cloud version unaffected.
SAP Commerce Cloud
Enterprise B2C
Enterprise commerce with deep SAP ecosystem integration. The on-premise Hybris version reaches end of mainstream maintenance July 31, 2026.
Sitecore OrderCloud
Enterprise B2C
API-first headless commerce engine inside the Sitecore DXP. Strong if you are already in Sitecore. Worth evaluating on its own merits for complex B2C and B2B use cases.
VTEX
Enterprise B2C
NYSE-listed platform with native B2B and B2C on a single commerce engine. Strong in LATAM, growing into North America and Europe, thin in ANZ.
commercetools
Composable / Headless
The MACH architecture reference implementation. A set of commerce APIs you build a platform around, not a platform you configure.
Elastic Path
Composable / Headless
Composable commerce API platform for businesses with genuinely unique models - subscriptions, non-standard checkout flows, complex digital-physical hybrids.
KIBO
Composable / Headless
Composable ecommerce platform with a unified OMS built in. Eliminates one of the most common integration headaches in mid-market commerce.
Medusa
Composable / Headless
Open-source composable commerce in Node.js and TypeScript. No GMV fees, MIT licence, and a real managed cloud option. The most accessible path to Commercetools-level flexibility without Commercetools-level cost.
Saleor
Composable / Headless
GraphQL-native open-source composable commerce. Python/Django backend, headless by design, and the only platform in this tier that made GraphQL the architecture rather than an afterthought.
SCAYLE
Composable / Headless · Fashion, apparel, and D2C retail
Enterprise headless D2C commerce engine built inside and proven by About You, one of Europe's largest fashion platforms. Fashion and retail heritage shows in everything it does.
Spryker
Composable / Headless
Modular composable architecture for complex B2B and marketplace operations. No public pricing. First-year cost is typically in the seven figures.
Commerce Vision
B2B Native
ANZ-built B2B ecommerce platform with deep ERP integration and local implementation support. Purpose-built for the Australian and New Zealand market.
Intershop
B2B Native
European B2B specialist with an established enterprise customer base, native B2B capabilities, and go-live timelines that undercut most composable alternatives.
OroCommerce
B2B Native
Open-source B2B platform built specifically for manufacturers, distributors, and wholesalers. The most feature-complete native B2B option at a realistic price point.
Salesforce B2B Commerce
B2B Native
Salesforce's B2B ecommerce product, built on the Salesforce platform. The right answer if you are already deep in Salesforce CRM. The wrong answer if you are not.
Sana Commerce
B2B Native
ERP-native B2B ecommerce built exclusively for Microsoft Dynamics and SAP. The right answer if you are on one of those ERPs and want real-time pricing without integration overhead.
Znode
B2B Native
Headless enterprise B2B platform for manufacturers and distributors that need multi-storefront and multi-model B2B from a single backend.
Zoey
B2B Native
B2B wholesale ordering platform with a mobile sales app and offline capability. Built for field sales teams alongside the buyer portal.
Pepper
Vertical / Niche · Foodservice distribution B2B
B2B ecommerce platform built specifically for foodservice distributors. Not a general-purpose platform - it does one thing and does it well.
Upstock
Vertical / Niche · ANZ FMCG and foodservice wholesale
ANZ FMCG and foodservice wholesale marketplace. Connects suppliers with buyers on a single platform. Not a traditional ecommerce build - a network you join.
Bespoke / Custom Build
Bespoke
When no platform fits your operational model, building your own is a legitimate option that rarely makes it onto shortlists because no agency writes comparison articles about it.