Writing

Analysis, teardowns, observations and the occasional question that took too long to answer.

30 Ways To Scrape A Supermarket Website

Twenty-five grocery tools. Building another is easy enough. Finding customers, paying for the data and keeping it useful is the business. I'd back more of these people working together.

11 Oct 2026 · 4 min read

Vibe Coding Is Replaying Influencer Marketing

Everybody got a camera, but not everybody is a influencer. Everybody got an app builder, but getting anyone to care is still just as awkward.

AI · 28 Sept 2026 · 3 min read

Why Nobody Will Quote Your Windows

Four months of chasing quotes. Software made the paperwork fast. I still need somebody to actually look at the windows.

Operations · 27 Sept 2026 · 3 min read

The Death of the Mascot

My partner buys Kakao Friends. I get given software plushies. One has an audience, the other gets thrown away.

Brands · 14 Sept 2026 · 5 min read

Head Office Says It's Done. The Shelf Disagrees.

The PDF was sent. The photo was posted. Somebody marked it done. The promotion is still wrong in the window.

Operations · 8 Sept 2026 · 4 min read

Your ERP Owns Your CX

Clear ownership of stock, price and order status matters more than a new front end.

Operations · 2 Sept 2026 · 3 min read

The App You Need Once Should Disappear

Fifteen minutes of parking should not require a permanent software relationship. Let the app disappear. Keep the receipt.

Technology · 17 Aug 2026 · 5 min read

Lovely Can. What's in It?

The can is sweating in expensive-looking light. The launch video is done. Someone should probably ask what is going inside it.

AI · 9 Aug 2026 · 4 min read

Just Add Water

From sports drinks to greens to laundry, someone keeps figuring out the same thing: you're mostly shipping water.

CPG · 13 Jul 2026 · 10 min read

Your Tax Dollar, Keep The Receipt

You earn a living in NZ. You pay your taxes. You have no idea what happened to your money.

Business · 6 Jul 2026 · 13 min read

Flush Business

You can subscribe to your bed, ring and recovery. The toilet was always next. The sensor works; the business still has to make people care.

Commerce · 27 Jun 2026 · 14 min read

Your Customer Problem is a Persona Problem

Most businesses that fail don't fail because they never had a persona. They fail because they had one and quietly walked away from it.

Commerce · 21 Jun 2026 · 13 min read

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