Business

Writing on business.

Vibe Coding Is Replaying Influencer Marketing

Everybody got a camera, but not everybody is a influencer. Everybody got an app builder, but getting anyone to care is still just as awkward.

AI · 28 Sept 2026 · 3 min read

Four months of chasing quotes. Software made the paperwork fast. I still need somebody to actually look at the windows.

Operations · 27 Sept 2026 · 3 min read

My partner buys Kakao Friends. I get given software plushies. One has an audience, the other gets thrown away.

Brands · 14 Sept 2026 · 5 min read

From sports drinks to greens to laundry, someone keeps figuring out the same thing: you're mostly shipping water.

CPG · 13 Jul 2026 · 10 min read

You earn a living in NZ. You pay your taxes. You have no idea what happened to your money.

Business · 6 Jul 2026 · 13 min read

How a mushroom eaten for 1,000 years got pulled off NZ shelves in 2024.

CPG · 7 Jun 2026 · 12 min read

Buffett owns a candy company and a railroad. You have his quote on your wall and an AI wrapper in your other tab.

Business · 2 Jun 2026 · 12 min read

Zyn Built a $16 Billion Business Out of a Loophole. Lucy Built a Brand Out of a Pharmacy Aisle.

CPG · 29 May 2026 · 12 min read

Water. Fish. Oats. Nut butter. Bananas. Milk. The most exciting brands in consumer goods right now are selling the most boring products imaginable.

Brands · 28 May 2026 · 12 min read

Usage-based pricing was supposed to fix cost blowout. In practice, it means predict the future or get punished.

Technology · 5 May 2026 · 15 min read

Inside the offshore staffing model, and what it actually costs on your side.

Technology · 30 Apr 2026 · 10 min read

The best business in foodservice isn't food. It isn't distribution. It isn't even the restaurant. It's the business orbiting all three of them.

Business · 23 Apr 2026 · 21 min read

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